Fruit of the Loom

Boy's Fashion Fleece - Social Campaign

Fruit of the Loom's contrast color block detail fashion fleece active wear provides ultimate comfort with it’s super soft fleece.

The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.

See it on Bēhance


WAb FOTL weights

WAB FOTL Storyboard 1

WAB FOTL Characters

WAB FOTL zipper

WAB FOTL suit up still

WAB FOTL Gear up

WAB FOTL Character dev

WAB FOTL Thank you

Client: Fruit of the Loom
Agency: CPB Group
Creative Direction: Daniéla de Lange
Art Direction & Animation: Nuria Boj

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