Fruit of the Loom – Boy’s Fashion Fleece

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BOY’S FASHION FLEECE

Animation

 

Fruit of the Loom’s contrast color block detail fashion fleece active wear
provides ultimate comfort with it’s super soft fleece.

 

The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom’s boy’s fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.​​​​​​​
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SEQUENCES


The story in 20 seconds

CHARACTER DEVELOPMENT

SKETCHES & CONCEPTS

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BOY'S FASHION FLEECE

Fruit of the Loom's contrast color block detail fashion fleece active wear
provides ultimate comfort with it’s super soft fleece.

The bear arrives cold and sad to his igloo after a long day in extreme weather. As soon as he puts on Fruit of the Loom's boy's fashion fleece his world changes drastically. Colors emerge and his world changes to a different perspective. He emerges, full of optimism and ready for some new adventures coupled with some killer dance moves.

CLIENT

CPB Group

BRAND

Fruit of the Loom

CREDITS

Directed by – We Are Batch
Creative Direction – Daniéla de Lange
Art Direction & Animation – Nuria Boj Negrete

DATE

December 3, 2018

CATEGORY

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